Biden Camp Running Strong, but It's July

Joe Biden

The legendary basketball coach at Ben Davis High School, Steve Witty, always used to say, "The toughest thing to do in sports is exactly what's expected of you."

He didn't know that I'd use that quote here and in this context, but I think that quote could also apply to politics. The toughest thing is sometimes doing what is expected, and Joe Biden is running a much-better-than-expected campaign for President of the United States by simply keeping that metaphorical golf ball right in the fairway. It appears that he's taking some advice to heart.

It all starts with the ads the Biden campaign is releasing, and each ad released has been on message, on point, uplifting and positive. 

A great example is this spectacular ad. Each one plays into Biden's strong suit: his empathy. 

But beyond his ad campaign, Biden is also nailing the other aspects of a modern campaign. In the past week, we've seen where he's talking with Bernie Sanders about platform and Elizabeth Warren  about the economy and is listening to them. He's held events with Pete Buttigieg. He's keeping his chief rivals for the nomination more than just involved as supporters. 

Barack Obama allegedly advised Biden to keep his speeches and interviews short and keep his tweets in a similar vein. That's discipline, and that's what we've seen from the former Senator from Delaware and Vice President. Biden, unlike President Donald Trump, demonstrates this in his public speeches by sticking to the script and staying on message. For someone who at times has been known for his gaffes, this is very important.

All the while, Biden is letting the Super PACs do the dirty work on Trump. The Lincoln Project and Vote Vets both have hit Trump hard. The Lincoln Project's Whispers ad that dropped last week is one of the most powerful ads I've seen, and it's targeted right at what Donald Trump values...loyalty.

Of course, the best thing for Biden to do right now is stay visible, which he is. Follow the recommendations of the CDC on rallies, which his is, and continue to let Donald Trump be Donald Trump. The amount of lies, distortions and offensive things that come out of Trump's mouth and social media accounts are unprecedented not to mention his corrupt actions.

With this much of a wind behind him, Biden is now expanding the electoral map in response to recent polls showing him very competitive in Texas where a Democrat has not won since 1976. Today, Biden launched an ad in the Lone Star State which never once mentions Donald Trump and focuses on recommendations to stop the spread of COVID-19. This means Trump will now have to play defense in Texas, a state he carried by nine percentage points in 2016. Polls also show Biden with leads in Arizona and Florida.

All of this positive news comes with a healthy dose of caution. We are still some four months from the General Election. In the day and age we live in, anything can happen. It's time to keep working.