Biden Launches Effective Ad

If you haven't seen this ad from Vice President Joe Biden, take a gander. It's absolutely brilliant.

The ad strikes the perfect tone for the political climate today. It avoids negativity and strikes a completely different tone than the current climate in Washington. It stirs "the feels", and it hearkens back to the themes of the Obama 2008 campaign which became a movement for hope and change.

As the 2020 election season rolls on, it's becoming clear that the political climate is playing into Biden's strength. Joe knows empathy. Joe knows compassion. He's built his career on it. Along the way, he has overcome personal tragedy and professional disappointment. Pardon the cliche, like America, Biden's been down, but he's hard to knock out. He's told that story about his father's advice that when he's gotten knocked down that he hears his dad's voice say, "Joey, get up!"

Biden's already been down and out. He went from a dreadful start to his campaign to the nomination in the blink of a political eye. I admit, I wrote him off many months ago. In fact, I wrote a blog post about it here. In true Biden fashion, the kid from Scranton is kicking, and he's kicking serious tail at the moment.

More ads like this and a campaign strategy that incorporates that "Duty to Care" mentality will go a long way in a campaign season that sees the electorate screaming out for someone to unite us. That's where Joe Biden excels.

Joe Biden has never had this kind of political wind at his back in his two previous runs for President. Still, Biden must run as if he is 20 points behind because Donald J. Trump will lie, cheat and steal if he has to to win. Running up the score is going to be critical. Even at 77, I think that the political gods have delivered us the right person for this moment in time. Now, it's up to America to seal the deal and start to roll back this nightmarish four years we've been experiencing together by electing Joe Biden.